Articles by section: Tools & Reviews

Campaign Monitor: Become an Email Expert!

Posted November 10th, 2008 in Tools & Reviews

Are you a designer looking for a great email template to use on your email newsletters? Are you a website owner who reaches out to leads using email marketing? Or do you simply fancy on handsome emails whenever you send greetings to your contacts? If you are any of these people, then you’ll definitely benefit from Campaign Monitor.

Campaign Monitor is a site dedicate to web designers, clients and persons who want to create great looking emails, track the results and manage their subscribers. This is highly important especially if you are engaged with email marketing, since you will need software to send each campaign. If you want to know more how Campaign Monitor can help you out with your business, and then check out the features below:

OpenX Ad Server: Ad Server for Publishers Serious About Making Money

Posted November 7th, 2008 in Tools & Reviews

Open X Ad Server - Debug Magazine

If you are a publisher looking for a free ad server that allows you to take control and maximize your revenue by presenting the right ad campaigns, track the performance of all your online advertising, and enjoy the freedom to combine direct, network and house ads to boost up your revenue per page, then there is only one place to go to: OpenX Ad Server.

Overview

OpenX Ad Server is a webhost plan powered by Host Color, which basically helps online publishers who want to reap big profits from their sites. Over 30,000 publishers have already subscribed to this open source ad server, and so far in its existence, OpenX has provided satisfaction to almost all its subscribers in more than 100 countries.

Make Google Analytics Work for You

Posted October 29th, 2008 in Tools & Reviews

A Detailed Review of Google Analytics

To those engaged in the internet business, Google Analytics (GA) has probably been the most effective tool in optimizing their website’s statistics and tracking incoming traffic into one’s site. So, to take a deeper look, let’s check out what the newly reinvented Google Analytics has to offer:

  1. Advanced Segmentation. Among the most useful features of Google Analytics is advanced segmentation, where you can activate segments such as Visits with Conversions and Paid Traffic. You can also create new custom segments using the segment builder, giving you more freedom to compare segment performance based on the categories that you need. To those who have long been using Google Analytics, this feature can definitely lead them to ways on how to optimize their site’s performance since the current and historic data can be thoroughly compared.
  2. Motion Charts. Motion charts provide you with a multi-dimensional analysis on Google Analytics reports. You can select different metrics for the x-axis, y-axis, bubble size, and bubbly color, and then check out how they interact over time. You can also deselect those metrics you don’t find that important at present, and display data relationships which are not easily monitored in traditional reports.
  3. Custom Reports. While most web analytics applications provide you with standard data reports, Google Analytics meanwhile does more than just provide you with information. It presents the information according to your needs, so that you can easily understand them. Your data is displayed according to how you want it to look with the help of a user-friendly interface which allows you to choose the metrics and get define multiple levels of sub-reports. You can change and reorganize these custom reports anytime you want.
  4. Keyword and Campaign Comparison. Through this feature, you can check and compare your marketing materials ranging from paid links, keywords, ads, affiliate campaigns and email newsletters on different search engines such as Google.
  5. Tracking Code. Probably the most popular feature, the Google Analytics tracking code can be pasted on your site’s pages so you can constantly monitor your site’s performance real time.
  6. Adwords Integration. Since Google Analytics is integrated with AdWords, you can then search for the most profitable keywords that you can buy and use to promote your business over the web.
  7. Benchmarking. Through benchmarking, you can gauge whether your metrics are producing positive or negative results to that of your industry vertical. You can then compare your key metrics against performance metrics without exposing your data to other sites.
  8. Trend and Date Slider, GeoTargeting. By using these features, you can locate where the bulk of your visitors come from based on geographic locations and varying time zones without losing long term trends.
  9. E-commerce Tracking. Meanwhile, you can identify your revenue sources and trace loyalty and latency metrics and transactions to campaigns and keywords via this feature. You can reach as far back as to when your site has started to become operational.
  10. Email reports. What else completes Google Analytics but up-to-the-minute email reports?

With some of its previous site problems corrected, most users now find it much easier and efficient to use Google Analytics, since the features (especially the ones featured above) do serve their purposes at very minimal downtime. However, despite these new functions that provide outstanding benefits in tracking and monitoring our websites, Google Analytics can still be found with issues, including the following: