Are you a designer looking for a great email template to use on your email newsletters? Are you a website owner who reaches out to leads using email marketing? Or do you simply fancy on handsome emails whenever you send greetings to your contacts? If you are any of these people, then you’ll definitely benefit from Campaign Monitor.

Campaign Monitor is a site dedicate to web designers, clients and persons who want to create great looking emails, track the results and manage their subscribers. This is highly important especially if you are engaged with email marketing, since you will need software to send each campaign. If you want to know more how Campaign Monitor can help you out with your business, and then check out the features below:

1. No design restrictions or nasty templates. Since Campaign Monitor is built for web designers, you as the designer have total control on how your emails will look like. While the site has a wide range of HTML templates, you may opt not to use them and rather come up with your own designs. Campaign Monitor doesn’t add its logo or brand on your emails, thus your emails will look more personalized and original.
2. Run your email through spam filters BEFORE even sending it. Through Campaign Monitor, you can run your emails on spam filter tests and see where, why and how your email failed the tests. They also run emails under several key spam firewalls so that your campaigns will go directly to your target inbox and not be categorized as spam.
3. Comprehensive design testing. Campaign Monitor provides you with a design testing tool which comes up with screenshots you get to see how exactly your email look in almost all email clients.
4. Come up with your own schedule. Campaign Monitor can help you send your mails on time, no matter which time zone your clients are located. You can then schedule deliveries down to 5-minute intervals, and after which you will receive a confirmation message stating that your emails have been sent.
5. Personalize content for each and every recipient. If there’s one thing most clients appreciate, that’s the personalized approach coming from you. By personalizing the emails you send, you get to build good relationship with your clients, which can lead to not just higher positive response rates, but as well as a long term business relationship with each and every one of them. You can do this by adding just a simple tag on the content or subject line of your email so Campaign Monitor can convert them into real data tailored to your client’s wants and needs.
6. They also offer comprehensive reporting for every email campaign you send out. You can view many different graphs that showcase you exactly what your clients are doing with your email. You can track the open rate, see unsubscribed as well as see who clicked on what links and what links where clicked the most in your email. This is great for tweaking your campaigns to make them more effective with things like testing out new subject lines to get more people to open them or sending at a different day or time. You can also move links around or change up copy to try and get more people clicking on certain links. The reporting is one of the most important tools to campaign monitor.

By the use of Campaign Monitor, you can definitely boost the power of your email marketing and reap more subscribers to your site. Not only will you get more substantial traffic, you obtain loyal clients as well, which is more important than anything else in the business. You can then take advantage of Campaign Monitor since sign up is free of charge, and you only get charged once you actually send a campaign. With no setup or hidden fees, Campaign Monitor truly does its work and brings out the best in your business.

If you are a publisher looking for a free ad server that allows you to take control and maximize your revenue by presenting the right ad campaigns, track the performance of all your online advertising, and enjoy the freedom to combine direct, network and house ads to boost up your revenue per page, then there is only one place to go to: OpenX Ad Server.

Overview

OpenX Ad Server is a webhost plan powered by Host Color, which basically helps online publishers who want to reap big profits from their sites. Over 30,000 publishers have already subscribed to this open source ad server, and so far in its existence, OpenX has provided satisfaction to almost all its subscribers in more than 100 countries.

Technical Specs

* OpenX is distributed with the free MaxMind GeoLite Country database. MaxMind provide other open source and commercial GeoIP databases which can be used with OpenX.

** Please use the recommended requirements for production systems as this is covered by our continuous testing framework.

Features of OpenX Ad Server

Delivery and targeting: In OpenX, you can deliver more ads from multiple advertisers and ad networks while at the same time prioritize higher value ad campaigns. You also have the capability to increase overall click through rates by controlling the frequency of the campaign, and target advertising to higher value visitors based on geographic location, keywords and user data. Most of all, you can integrate with existing customer databases to increase ad targets.

Inventory management: You get to save time by effectively managing your ad space from intuitive interface, and at the same time advertise across multiple websites.

Statistics: You come up with sound trafficking decisions by monitoring and comparing the performance of your ad campaigns, as well as the relative performance of the various parts of your website, and export all the data to excel for analysis.

Reporting: You enhance customer relations by generating campaign-specific performance reports for your advertisers, provide direct access to ad campaign reporting, and export statistics to excel for custom reporting.

Campaign management: Through OpenX, you serve ads right from direct advertisers alongside those from ad networks, and as well set ad campaign goals as start and end dates, and performance targets based on impressions, conversion and clicks.

Conversion tracking: You can track almost every click to conversions so you know the exactly value of your ads. In OpenX, you can also run your own affiliate marketing campaigns.

Efficient and scalable: For one, OpenX has a user-friendly interface, thus you don’t get disoriented the first time you use it. It is also scalable; it enables you to deliver millions of ads each month from just one ad server, and use distributed statistics to serve billions of ads.

Open Source technology: OpenX is free to download and very easy to use.

Customer Reviews:

“OpenX has already been in the business since 1998, but owner Tobias Ratschiller, the same man behind phpMyAdmin. First known as Open Ads, Scott Switzer has continued improving the site and now is the co-founder of OpenX Limited.”

“Among the best features customers and end-users like about OpenX is that for a free ad server, it does prove true to its purpose. First, it is easy to use, from downloading to installation. Second, unlike other ad server hosts, the Help feature of OpenX truly guides you in troubleshooting problems that you encounter in your site. As a user you are not left hanging on what to do with the issue; rather you get to solve it on your own.”

“OpenX is also a good ground where site owners and advertisers meet, discuss and take a hands-on with the business. Advertisers can modify the settings of their ads anytime they want to, and they are as well given a pass code to perform secure activities. At the same time, OpenX provides transparency to all parties involved in the site, via tracking reports, open discussions and performance ratings. Thus you know who is accountable for losses, to who’s share do the profits belong, and basically everything else that the website is made of.”

“Most of all, just like what it boasts in its features, OpenX is easy to use. It has a control panel that is not confusing to new users, thus you know exactly what to do once you get started in your site.”

To those engaged in the internet business, Google Analytics (GA) has probably been the most effective tool in optimizing their website’s statistics and tracking incoming traffic into one’s site. So, to take a deeper look, let’s check out what the newly reinvented Google Analytics has to offer:

1. Advanced Segmentation. Among the most useful features of Google Analytics is advanced segmentation, where you can activate segments such as Visits with Conversions and Paid Traffic. You can also create new custom segments using the segment builder, giving you more freedom to compare segment performance based on the categories that you need. To those who have long been using Google Analytics, this feature can definitely lead them to ways on how to optimize their site’s performance since the current and historic data can be thoroughly compared.
2. Motion Charts. Motion charts provide you with a multi-dimensional analysis on Google Analytics reports. You can select different metrics for the x-axis, y-axis, bubble size, and bubbly color, and then check out how they interact over time. You can also deselect those metrics you don’t find that important at present, and display data relationships which are not easily monitored in traditional reports.
3. Custom Reports. While most web analytics applications provide you with standard data reports, Google Analytics meanwhile does more than just provide you with information. It presents the information according to your needs, so that you can easily understand them. Your data is displayed according to how you want it to look with the help of a user-friendly interface which allows you to choose the metrics and get define multiple levels of sub-reports. You can change and reorganize these custom reports anytime you want.
4. Keyword and Campaign Comparison. Through this feature, you can check and compare your marketing materials ranging from paid links, keywords, ads, affiliate campaigns and email newsletters on different search engines such as Google.
5. Tracking Code. Probably the most popular feature, the Google Analytics tracking code can be pasted on your site’s pages so you can constantly monitor your site’s performance real time.
6. Adwords Integration. Since Google Analytics is integrated with AdWords, you can then search for the most profitable keywords that you can buy and use to promote your business over the web.
7. Benchmarking. Through benchmarking, you can gauge whether your metrics are producing positive or negative results to that of your industry vertical. You can then compare your key metrics against performance metrics without exposing your data to other sites.
8. Trend and Date Slider, GeoTargeting. By using these features, you can locate where the bulk of your visitors come from based on geographic locations and varying time zones without losing long term trends.
9. E-commerce Tracking. Meanwhile, you can identify your revenue sources and trace loyalty and latency metrics and transactions to campaigns and keywords via this feature. You can reach as far back as to when your site has started to become operational.
10. Email reports. What else completes Google Analytics but up-to-the-minute email reports?

With some of its previous site problems corrected, most users now find it much easier and efficient to use Google Analytics, since the features (especially the ones featured above) do serve their purposes at very minimal downtime. However, despite these new functions that provide outstanding benefits in tracking and monitoring our websites, Google Analytics can still be found with issues, including the following:

Delayed real time statistics. While Google Analytics sends up-to-date performance reports both on the site and on email, it still lacks sufficient capacity to deliver real time data. You can still observe delays in the delivery of reports and statistics, and these make it a little too difficult to gauge how your site is doing since you base your performance on the past, not the present. More and freer web statistics track site performance in real time, and hopefully Google Analytics gets to resolve this issue as soon as possible.

Analytics and Advertising. There are rumors that Google uses analytic data to come up with more profitable advertising relevancy. Thus, this makes a steeper competition between you and the other sites in your niche, while Google is gaining all the profits. The only way you can keep yourself in good position when using Google Analytics is by sharing your traffic and conversion data with Google, which some bloggers find a little bit unfair.

However, despite these concerns, Google Analytics has proven itself to be a highly reliable web analytics application you can use in monitoring your site’s overall performance. Thus, given the new features and the ways on how you can compensate with the present drawbacks, Google Analytics remains to be the perfect analytics tool in today’s internet industry.